Blog | 13 December 2021
4 lessons learned about internal communication with field staff
More than one in three frontline workers is dissatisfied with internal communication. That's according to a Ragan Communication survey of 1,000 respondents working in the field. Why is this – and what do we need to do differently?
1. Communicate more
The vast majority of people want to know more (although there are those who want less communication). More about training, safety, benefits and how the company is doing overall. The lack of communication is not only frustrating, it can in some cases prevent the employee from doing a good job.
2. Communicating on time
The next biggest problem is that important information often comes at the last minute. This creates frustration and stress when faced with tasks that need to be completed in minimal time. Where it is possible to be proactive with communication – do it.
3. Communicate openly
Without being open, it is difficult to build trust. Employees in the field naturally want to be in the loop and feel that they are trusted to share important information.
4. Communicating face to face
There is a great need to meet managers – but also other colleagues – in physical meetings. Partly to feel seen and heard, and partly to avoid misunderstandings that can easily arise when you only communicate in text.
Read the full survey on the Ragan Communications website. External link, opens in new window.