Strengthen your digital employee experience with a design system

Why a design system?

Let's start from scratch and answer the question "Why a design system?". The short answer is: quality, scalability and efficiency.

Quality

With a fixed framework, you don't have to reinvent the wheel, but can start from already quality-assured templates and components. You also own your design system, making you less dependent on your web agency. This can be a security for the smaller customer.

Scalability

Reuse your sketches, templates and components in more places than just the web. You may want to use it in its entirety or you may choose only parts of it – such as buttons or image types on a campaign website or mobile app. Working with one or more web agencies also makes you a clearer and better client.

Efficiency

The more quality-assured material you can reuse, the more time and money you save. We have already established that you become a better client. And the testing phase becomes much easier – you reduce friction in your work and save resources during each production.

The importance of the design system for digital employee experience

First and foremost, it's important to look at the digital employee experience from a holistic perspective. It's about the employee's overall experience of their role with the employer. How does the whole experience fit together and why?

Just like an omni-strategy for the customer journey, an end-to-end design strategy for the digital workplace can create harmony for the employee in their daily work. Being thrown between different UX experiences in our daily work creates irritation, disruption and reduces clarity, which in turn makes us less efficient. It also negatively affects the image of the workplace.

Instead, putting some effort into a design system and creating a consistent experience across the web, social media, corporate merchandise and the office has a big impact on employee experience – something that is becoming increasingly important when younger people choose an employer.

This is in line with companies increasingly investing in technology for wellbeing, engagement and culture in our organisations. We've always had company policies that tell us how to behave towards each other, how to behave towards customers and what the employer's obligations are – so why not include the digital perspective in the policy?

Stitching together a consistent digital experience will make your employees more engaged and effective while making you a more attractive employer.