Why should the internal communicator care about the value of a good employee experience?

For employees to feel involved and committed to the company's goals and success, it is important that they receive the right information at the right time. As an internal communicator, you play an important role. So why is the digital employee experience important to you? Here we offer four reasons – and a solution.

1. Effective communication

A good digital employee experience allows you to communicate smoothly and effectively within your organisation. It's easier to share important information, news and internal messages with all employees when they are on the same platform.

Plus, employees can communicate easily and quickly with each other – no matter where they are geographically or what devices they use.

2. Increase engagement and strengthen company culture

With an easily accessible communication tool, you as an internal communicator can create a more interactive and engaging environment for employees.

This also becomes a channel for you to reinforce and spread company culture. Why not share stories, values and successes? It will certainly strengthen the sense of community and belonging within the organisation.

3. Feedback and dialog

A good digital employee experience facilitates feedback and dialog – not least between employees and management. This is important to create a culture where open communication and continuous improvement are encouraged.

4. Adapting to change

When you focus on the digital employee experience and actively work to improve it, it will spill over into internal communications. This is because it will be easier for you to adapt your communication to new technological changes and changes in your employees' needs – as the platform is always up-to-date and ready for new challenges. This is crucial for keeping communication channels relevant and effective over time.

What about the solution?

Many organisations have long had the goal of having a single internal communication channel – one where all employees can access all current and relevant information.

During the pandemic, many quickly implemented several new business systems and, combined with increasingly fragmented organisations, it has become difficult to achieve the goal of one channel. But there are other parameters that can stand in the way of a communication channel too. Maybe you recognise yourself?

• Email is the default instead of the common intranet.
• People working in the field have limited access to digital tools.
• Employees in the office spend more time in business systems than on common platforms such as the intranet.

Nevertheless, I would encourage you to invest in a digital communication channel that reaches all your colleagues anywhere, anytime. A communication channel that is well placed to deliver engaging news and information tailored to the specific needs of your employees. It will also allow the internal communicator to create a seamless set of both company-wide and department-specific news.