Internal communication – why is it important?

The value of intranets and digital collaboration tools

You may have heard the term Digital Employee Experience (DEX)? Anyway, it's about the process of creating a positive and productive work experience for employees through digital means. In this blog, I'll come back to it a couple of times, but I'll refer to it as employee experience for short.

Why is internal communication important?

Part of the purpose of good internal communication in your company is to achieve a positive employee experience for all employees in your company. But increased productivity, better team spirit and employer branding are of course also important components and goals for most businesses.

The intranet has a central role

As the intranet serves as an internal website for companies, organisations and government agencies, it is the natural platform for sharing information, communicating news and facilitating collaboration. Below I list some reasons why the intranet is such a good channel to use to improve internal communication and employee experience.

• Centralised access to information: Intranets offer a centralised platform where employees can access company information, policies and guidelines. This makes it easy for them to find what they need.
• Interactivity: A modern intranet can be used as a collaboration platform where you can meet your colleagues digitally, chat, share and discuss content and publish videos. All this adds up to a sense of community, whether colleagues are sitting in the next room, in the home office or on the move.
• Getting information out quickly: Another factor that makes the intranet the hub of internal communication is the speed with which news and information can be delivered to employees. With one click, you can get your message out to the whole organisation, in real time.
  

Digital collaboration tools and efficiency

Video conferencing, document management and chat are some of the digital collaboration tools that have become an essential part of today's workplace. Here's how they can help boost the employee experience and sharpen internal communication.

• Flexibility and mobility: Through access to digital collaboration tools, organisations can offer their employees the ability to work flexibly and from different locations. This provides greater control over the work environment while allowing employees to work just as effectively wherever they are.
• Increased productivity: Collaboration tools facilitate both collaboration and internal communication between employees. This leads to increased productivity and efficiency within the organisation.
• Knowledge sharing: Chat platforms and file sharing make it easier for employees to communicate and share knowledge.
• Integration with intranets: Many digital collaboration tools can be easily integrated with the Sitevision intranet for a smoother user experience. This creates a holistic and coherent platform for internal communication.