Blog | 04 June 2024
Successful membership journey – step by step
What should a member organisation consider to successfully recruit new members and increase engagement among existing ones? Why is it not only smart but also important to think about gamification? In our white paper, Successful membership journey – step by step, we guide you all the way.
As an organisation, attracting new members and engaging existing ones can be a challenge. It is often difficult to stand out in the noise and competition, to reach out with what makes your organisation unique. Because that's what it's all about, arousing curiosity and the desire to get on the train and get involved as a member.
"Need to quickly understand the value"
Matilda Viktorsson, Business Manager at Sitevision, believes that there are six clear steps to follow for a successful membership journey. It's about attracting, personalising, converting, nurturing new members, informing and building loyalty.
– In the first step, attracting, it's all about being clear. What are you offering? Who are you targeting? Why should I become a member of your organisation? As a visitor, I need to quickly understand the value you bring to my everyday life, she explains.
Low threshold = super important
Another thing that can be easy to forget is to make the very first step as smooth as possible. Making the threshold to conversion not only low, but even super low.
– Many organisations and associations require you to provide a lot of information before you even know why it is relevant to you. Then you run the risk of losing the potential member, she explains.
More play for the people
One way to increase engagement among existing members is to use gamification, i.e. making tasks and information more fun and easier to absorb. This could involve creating internal leaderboards, recruiting via referral links, creating a quiz based on the organisation's 'manifesto' or encouraging new members to fill the arena.
"The editor's best friend"
Inviting conversations is also a great way to build culture and engagement, and Sitevision has every opportunity for interactivity.
– You can build solutions where members meet other like-minded people and quickly find relevant information. There are no limitations here, you can build based on your unique needs, says Matilda Viktorsson and continues:
– In addition, Sitevision is extremely flexible to work in, it is easy to customise the information flow and it is time-saving. Many editors feel alone in their task and we are often told that Sitevision is the editor's best friend. Thanks to its user-friendliness, it is also not person-dependent, everyone can work in Sitevision.
In the Sitevision whitepaper Successful member journey – step by step External link., we dive deeper into the six different steps.
