How to personalise the citizen experience with AI

These were issues that the marketing team at Götene Municipality was working to solve – but which proved to be tricky to implement without having a lot (or rather infinite) time and resources.

Adrian Braekke, webmaster at Götene Municipality, says that the turnaround came when he got in touch with Rek.ai External link, opens in new window.. Together, they realised that many of the challenges could be solved with the help of AI – and that's how the AI assistant Göta was born.

The AI assistant Göta guides visitors through:

• Quick links: the top menu has three AI-generated subpages, and review pages show the most relevant options for each visitor.
  
• Keyword suggestions: when someone searches, AI suggests keywords and adapts results based on site location, weather, season and time of day.
  
• Questions and answers: each webpage has five AI-generated questions and answers, which can also appear in the search suggestions.
• News recommendations: to encourage further reading, Göta recommends other relevant content.

The result? Faster route to the right page

For example, the time it takes to find the right page on the Götene Municipality website has been reduced by 31%. 42% of all those presented with questions and answers read one of the answers. And what should be presented on the home page? That's up to Göta. Read more about Götene Municipality and how they use AI for a personalised citizen experience External link.

Rek.ai directly in Sitevision

Rek.ai is available as a module in Marketplace External link, opens in new window. and can be used both on your external website and your intranet. Once the module is installed on your website, it starts collecting data to learn how and when your website is used. Fully automatic. This is so that the AI can provide each visitor with personalised content. All data collected is anonymous and Rek.ai complies with GDPR and Schrems II regulations.