Blog | 14 January 2026
WSA Day 2026 – for those who work with the web and intranets
January 28 is WSA Day. A full day of digital events for those who work with websites and intranets, filled with insights, experiences, and real-life examples.
We talk about AI, responsibility, and control over content
Our colleagues Johan Nilsson, Product Marketing Manager, and Andreas Astlind, Product Manager in Customer Experience, will talk about how you retain control over content when AI changes how information is created.
How do we ensure that information is accurate when AI becomes an intermediary? And how do we protect data in an era where AI platforms are increasingly setting the rules?
This session highlights the importance of digital sovereignty. As uncertainty surrounding foreign cloud services increases.
Johan Nilsson, Product Marketing Manager, och Andreas Astlind, Product Manager
Specific cases from our customers
WSA Day also offers several compelling examples from organisations that have successfully developed their digital channels with a clear user focus in various ways.
Alligo – Successful intranet despite limited resources
Alligo External link, opens in new window. explains how an organisation with 2,300 employees in three countries and a communications department consisting of one person has managed to build an intranet that enjoys a high level of trust among employees.
Read more about Alligo's session External link, opens in new window.
Sundbyberg – From analysis to measurable results
The city of Sundbyberg External link, opens in new window. shares the work behind the new sundbyberg.se, which was launched in the fall of 2024. Here we get to see the entire journey, from planning and implementation to how user-friendliness and accessibility are prioritised (and how the results were followed up).
Read more about Sundbyberg's pass External link, opens in new window.
Rek.ai – More and more users are no longer searching – they are asking an agent to do the job
Rek.ai External link, opens in new window. talks about the next big shift after SEO: AEO/GEO. As users increasingly rely on AI agents for answers, the way content needs to be structured in order to be found, understood, and recommended is also changing. They provide concrete examples of how organisations can already adapt their websites to stay one step ahead in an AI-driven landscape.
Read more about rek.ai's session External link, opens in new window.
You can read more about this year's program and register here External link, opens in new window.
We hope to see you online on January 28!