Case | Folkpool
Folkpool builds new website where inspiration rules
Folkpool got exactly what they were looking for – an inspiring and easy-to-manage website with a webshop and a connected ERP system. Now, product managers can easily change product information directly on the site via the ERP system.
Background and challenge
Folkpool's website was quite a few years old when they decided to take a fresh look at it. The goal was to create a website with an integrated webshop and a direct link to the ERP system. Said and done!
Solution
"Make all the changes yourself"
Now the webshop is integrated with the ERP system, it plugs in just as you wanted. When the product managers make changes in the ERP system, they appear on the web directly.
– For example, if you want to add new products or raise promotional prices, you don't need to go through a webmaster, you make all the changes yourself. It is efficient because it is the product managers who set the prices and who have the knowledge of the products, explains Agnieszka Lindberg, webmaster at Folkpool.
Lifting images and films
There was also a desire to be able to highlight image and film material in a better way. Pool and spa products are undoubtedly grateful to be highlighted and then it is important that the material gets the best possible showcase. "Inspiration," explains Agnieszka Lindberg, "is often crucial; it's about a feeling that needs to be communicated.
The result
Visitors stay longer
The inspiration offered by the site now makes visitors stay longer on the site. And even though the site is now where we wanted it to be, we are constantly looking to develop it further.
– Among other things, we would like to develop the webshop further. It's all about making information easily accessible, making it convenient for our customers, says Agnieszka Lindberg.