Webinar
A comprehensive channel strategy when the web and app work together
Together with Innocode, we invite you to a webinar on how to build a cohesive channel strategy, from website to app, with the resident at the center.
Speakers
Language
Västerås City leads the way
Västerås City is one of the municipalities that has succeeded in creating a clear structure between its digital channels. Through the Sitevision website and the Mitt Västerås resident app, the municipality has found a balance between broad information on the web and personal, situation-specific communication in the app.
During the webinar, representatives from Västerås, Sitevision, and Innocode will talk about:
- How the municipality takes a holistic approach to digital channels and content
- How the roles of the website and app have been defined and interact in practice
- How to plan for both everyday communication and crisis information
- What organisational conditions are required for the whole to function
What you will gain from participating
- Inspiration from Västerås and their experiences
- Concrete insights into how the web and app can reinforce each other
- Tips for reducing dependence on external platforms
- Examples of how a shared approach between Sitevision and Innocode can create better dialogue with residents
Participants
- Sara Klavda, Digital Developer, and Anneli Sjödin, Development Manager – City of Västerås
- Bjarte Falck Olsen – CEO at Innocode
- Fredrik Eriksen – Key Account Manager at Sitevision
Register today
Does this sound like something for you? Register today – and feel free to tell colleagues and friends who you think might be interested.