Webinar
Write with ease in times of crisis
When society is in crisis, it becomes more important than ever to write online content that is easy to read and understand. At the same time, writing simple content can be particularly difficult during times of crisis.
As the writer, you need to get information out quickly, even if you’re in a demanding and stressful situation. In addition, your readers are often worried and have a hard time sorting through all the information they’re exposed to.
Speakers
You’ll learn this in 30 minutes
When there is a crisis in society, it becomes more important than ever to write online texts that are easy to read and understand. At the same time, simple texts can be particularly difficult to produce during times of crisis.
As the writer, you need to get information out quickly, even if you’re in a demanding and stressful situation. Plus, your readers are often worried and have a hard time sorting through all the information they’re faced with.
During this webinar, you’ll get a crash course in how to write simpler web content during times of crisis. The presenter is Sofia Olofsson from Språkkonsulterna, who will analyse websites about the COVID-19 coronavirus. What are different organisations doing well, and what could be made even clearer? She’ll also share tips on strategies you can use to reassure worried readers and help them feel safe.
5 quick tips for writing in a crisis situation
- Use Språkkonsulterna’s three-step model for understandable web texts
- Think through the purpose of and target audience for the information
- Confirm that visitors have come to the right place
- Answer visitors’ questions quickly and clearly
- Provide links to relevant additional information